Bekonix - a landing page for the leading provider of IoT solutions
Bekonix is democratizing IoT by enabling the design and production of smart, connected, IoT products through its no-code platform. Bekonix was founded in 2020 by Daniel Kaye, Ken Turcotte, Jyoti Das, Chris Davey, and Debbie English-Deason—a team of deep-tech serial entrepreneurs who have worked together for more than two decades developing disruptive, award-winning technology products. Daniel Kaye, CEO and Ken Turcotte, CTO, were awarded Prime-Time Emmys for their engineering accomplishments in film and television. Bekonix is the natural evolution of the team's experiences and challenges—enabling individuals to become entrepreneurs, companies to be more competitive, and enterprises to innovate more efficiently.
Final Results:
I created a high-converting landing page with a stunning captivating visual design that was used in targeted advertising. We launched the landing page before the winter holidays, and during the winter holidays alone, the page received more than 300 applications through the integrated HubSpot form, where company managers could quickly process applications and turn leads into future customers.
How I did it:
- Unique Selling Proposition — is what you can offer your customers to satisfy their needs, but your competitor does not. It is important to stand out for some specific problems of the target audience and provide a solution.
- Reason to Believe — is what practical results you can show your customers about your product/service so they can trust. I showed how the platform works with a background video that demonstrates the simplicity and speed of Bekonix, and how it saves time and money and helps create commercial-grade intelligent products. I pointed out the advantages of the Bekonix offer. Described the Bekonix process - each stage of work and the price range of each stage. From concept to final production, launch and manfacturing. I also provided proof as testimonials from previous customers and what products they were able to create with Bekonix and in what time.
- Call to Action - is when, how, and what you will say to your customers so they would like to meet your product/services. We offered to create a minimum viable product in 1-3 months and also provided 50% Off with a Bekonix Connect board and Starter Pack.
- I maked an excellent design with a wow effect, come up with a story and perfectly present the Bekonix platform, and work out visual communication so that it works for a conversion.
