Ecommerce Website | Wix to Webflow Migration
NRB Art wanted to move away from Wix and launch a premium ecommerce experience that better reflected the quality of the brand and supported future growth. The goal was not only to migrate the website but to completely rethink the customer experience—from storytelling and product presentation to checkout—while creating a scalable Webflow Ecommerce platform.
I managed the project from concept to launch. I designed multiple website sections and page layouts in Figma before developing the entire website in Webflow Ecommerce using the Client-First framework by Finsweet. Beyond development, I created the information architecture, structured CMS collections, connected Stripe and PayPal payments, optimized the website for SEO and responsive performance, and implemented custom interactions and animations. To create a premium shopping experience, I also generated AI-assisted lifestyle product imagery and wrote conversion-focused website copy that communicates the brand story and highlights each product collection.
The final website transformed an outdated Wix store into a modern ecommerce platform built for long-term growth. Customers can easily discover collections, learn the story behind the artwork, and complete purchases through a streamlined checkout experience. Built with a scalable Client-First architecture, the website is easy to manage, simple to expand with new collections, and designed to support the continued growth of the brand.
